Who We Are
We’re a pretty cool family. We love creating, so we’re using all our talents to bring you this website and resources for your cool family.
Author | Graphic Designer
Mum to my fun 4 + 8 year olds, owner and photographer at Photobaby, lover of DIY and gardening who never has enough time to complete my to-do list.
Co-Author | Ideas Kid
Our gorgeous daughter who is wise beyond her years, fun to hang with, clever, thoughtful and creative. We’re proud of her continued effort to learn despite her dyslexic challenges. Kyla is the inspiration and character in our book.
Technical Manager | IT Guru
We’re very lucky to have Simon’s talents on hand to make all our technical wishes come true.
Professional 4 year old | Cheeky Brother
Our website wouldn’t be complete without including our youngest family contributor. Levi brings his sense of humour, energy and fun to the mix.
Why a butterfly?
When I was thinking of a name to call our publishing house, I wanted it to represent everyone. Being a new writer of the Inclusive Books for Children genre meant I wanted to ensure it had strong associations with inclusion (of course). I love metaphors and having been in the graphic design industry for 19 years, I understood that memorable and successful business names often used familiar words that translated into imagery in our minds. This ensures our best chance of remembering it.
A butterfly perfectly represents what we aim to do.
We aim to bring hope and positive change to the lives of young children and their families. That’s a bold statement, however we find it’s an easy one to address. More on that later.
The butterfly represents struggling children that persist when things are a challenge, continue to learn and grow, then transform into bright and happy individuals who are ready to fly confidently into the world.
On first glance you see a butterfly and words. Looking closer you’ll notice the illustration has been created with B for Butterfly and a P for Publishing. The lines within the B represent the written word ie. publishing. So when we publish a resource, we create a butterfly.
If we can add a little bit of brightness to each person that uses our resources then we are successful.
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