Who We Are
We’re a pretty cool family. We love creating, so we’re pooling our talents, along with some very clever people, to bring you this website and resources for your cool family.
Author | Graphic Designer
Mum to my fun (now 6 and 10 year olds), owner and photographer at Photobaby, lover of DIY and gardening who never has enough time to complete my to-do list.
Co-Author | Ideas Kid
Our gorgeous daughter who is wise beyond her years, fun to hang with, clever, thoughtful and creative. We’re proud of her continued effort to learn despite her dyslexic challenges.
Kyla is the inspiration and character in our first book. Kyla also runs ‘Rings & Things’, which is her holiday business selling kids fidgets and rings to help calm kids at school. You can see some of her products here for online purchasing.
Technical Manager | IT Guru
We’re very lucky to have Simon’s talents on hand to make all our technical wishes come true. (And at any time of the day!)
Motivator | Our Classic Kid
Levi brings his sense of humour, energy and fun to the team. He’s the inspiration behind ‘The Eczema Detective’ which launched in September 2023.
Amanda can describe a cardboard box as if it’s the most favourable holiday destination on earth. Simply the best human we couldn’t do without. Did she write this blurb too?
Just when we think our work is perfect, along comes Louise to improve our work. All said with a cheeky smile on her face of course.
Makes social media management look simple! Jen is kind, generous and positive. She loves chai with a chat!
Psychologist | Business Coach
We can always count on Carol for lifting us up and making us feel that we can do anything. She genuinely sees our best qualities and we love having her around.
Why a butterfly?
When I was thinking of a name to call our publishing house, I wanted it to represent everyone. Being a new writer of the Inclusive Books for Children genre meant I wanted to ensure it had strong associations with inclusion (of course). I love metaphors and having been in the graphic design industry for 19 years, I understood that memorable and successful business names often used familiar words that translated into imagery in our minds. This ensures our best chance of remembering it.
A butterfly perfectly represents what we aim to do.
We aim to bring hope and positive change to the lives of young children and their families. That’s a bold statement, however we find it’s an easy one to address. More on that later.
The butterfly represents struggling children that persist when things are a challenge, continue to learn and grow, then transform into bright and happy individuals who are ready to fly confidently into the world.
On first glance you see a butterfly and words. Looking closer you’ll notice the illustration has been created with B for Butterfly and a P for Publishing. The lines within the B represent the written word ie. publishing. So when we publish a resource, we create a butterfly.
If we can add a little bit of brightness to each person that uses our resources then we are successful.
FREE kids activity printables for you!